Samsung Electronics to launch speaker-in-picture-frame

2024.03.29 09:05:02 | 2024.03.29 09:05:29

[Courtesy of Samsung Electronics Co.]이미지 확대

[Courtesy of Samsung Electronics Co.]



Samsung Electronics Co. is poised to introduce a new bluetooth and wireless speaker, Music Frame, to the Korean market, the company announced on Thursday.

Music Frame is a frame-shaped speaker, initially showcased at the 2024 Consumer Electronics Show in Las Vegas in January. This product enables customers to adorn it with pictures or photos that complement their interior d?cor.

“The product development was prompted by survey findings indicating that 47 percent of speaker users find mismatched interior design to be a significant concern,” Choi Shin-hye, who is in charge of the visual display at the company, said, adding that “the design garnered considerable acclaim when it debuted at CES 2024,” Choi added.

Music Frame not only facilitates the integration of personalized images but also offers users the convenience of selecting their preferred images and art panels via Samsung.com’s Custom Studio. Users can interchange images and photos without replacing the panel, which provides a seamless customization experience.

The speaker focused on offering users the opportunity to infuse a touch of nostalgia by incorporating photos from their personal collection, according to the company.

By Seong Seung-hoon and Chang Iou-chung

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