Blackpink’s “Born Pink” looking at No. 1 at Billboard 200 as the first K-pop girl group act

2022.09.27 13:21:45 | 2022.09.28 15:36:01

[Photo provided by YG Entertainment]이미지 확대

[Photo provided by YG Entertainment]

Blackpink’s new album “Born Pink” is looking at No. 1 in the U.S. Billboard 200 chart as the first K-pop girl group act.

According to Billboard’s website on Sunday (local time), Blackpink’s latest release is expected to top the main albums chart on Oct. 1, with 102,000 equivalent album units earned in the week ending Sept. 22 in the U.S.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on album sales, track equivalent albums and streaming equivalent albums.

The latest feat comes in just a few days after it took the top spot on the Official U.K. Albums Chart for the first time as an Asian girl group. The quartet commanded No. 1 both in the U.S. and the U.K, a rare feat for a girl group after Destiny’s Child in 2001.

Uplifted by the news, Blackpink’s label YG Entertainment shares rose 3.89 percent to close at 49,350 won ($34.25) in Seoul trading on Tuesday.

Pre-released single “Pink Venom” gained huge traction from global audience, with its music video drawing over 100 million views within a day after its release on Sept. 16. Pre-orders for the album exceeded 2 million, and 1.54 million albums were sold in the first week of release.

The title song “Shut Down” topped the world’s largest music streaming service Spotify’s weekly chart as the first K-pop act.

Blackpink can set a turning point in K-pop history with girl power. Earlier, aespa’s “Girls” and TWICE’s “Between 1&2” made a debut at No. 3 on Billboard 200 albums chart, and ITZY’s “Checkmate” at No. 8.

By Park Dae-eui and Lee Ha-yeon

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