BYN Black Yak, South Korea’s leading outdoor goods maker, enjoyed a new heyday with its footwear sales in the first three months surging nearly 70 percent on year as Koreans opt for outside activities under virus environment.
According to the company, its mountaineering shoes “Yak 343 D GTX” recorded the highest sales ever as a single item of all Black Yak footwear. The sales of its 343 series grew backed by increasing outdoor activities in warm spring weather, driving up its total footwear sales up 68 percent on year in the first three months. Its functional goods including gore-tex jackets are also in high demand for their waterproof, water-repellent, and moisture-permeable functions.
It attributed the sales growth to the nation-wide craze for hiking since the pandemic. Hiking has long been a Korean pastime especially among middle aged or older population, but it has also become popular among young Koreans who could not find indoor place to entertain during the strict pandemic-driven social distancing restrictions.
The company also succeeded in wooing customers to outdoor activities through its alpine club “BAC,” an online platform for various outdoor activities and information sharing. In line with the enthusiasm for outdoor activities, the company will open a resort village on Jeju Island, an island known for its beach resorts and volcanic landscape, to offer farming experiences and hiking trails.
By Lee Young-wook and Jenny Lee
[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]