South Korea’s No.3 mobile carrier LG Uplus Corp. will launch Media Data Alliance with its broadcasting operating arm LG HelloVision, theater operator CJ CGV and data exchange platform KDX to integrate online and offline customer data to offer enhanced personalized content services.

The four companies plan to establish a media and content ‘data lake,’ a centralized repository of all structured and unstructured data at any scale. Real time media and content consumption data of LG Uplus and LG HelloVision as well as Maeil Business Group’s MBN videos, viewership data and online content owned by KDX will be included in the data lake.

LG Uplus expects the alliance would help them create new media and content services as they will be able to analyze content consumption data in the entire media market including internet protocol TV (IPTV), over-the-counter (OTT) and physical theaters. They could create a service that provides discount to consumers who re-watch a movie that they have already watched in a theater via mobile platform, or launch an integrated subscription service, for instance.

LG Uplus provided its IPTV service to 5 million households as of the end of February and its cable TV unit LG HelloVision had 4 million subscribers. LG Uplus plans to expand its partnerships with other media and content providers. KDX chief executive Park Jae-hyun said the business agreement will be an opportunity for the domestic content market to take a leap forward.

By Lee Seung-yoon and Choi Mira

[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]