Samsung Electronics dominated the global digital signage (commercial display) market for the 11th straight year last year.

According to market tracker Omdia on Monday, Samsung Electronics accounted for 27.3 percent in the global digital signage market last year, keeping to the lead since 2009. Its dominance outweighs the combined share of the second to fourth player.

Signage is a display installed in a public place or commercial establishment. Demand for commercial displays is growing fast as many shops and public facilities go digital in the delivery of information and advertisement.

The global digital signage market that grew about 15 percent on year last year is estimated at $12.6 billion this year and $15.2 billion in 2023.

Samsung Electronics has built a diverse product portfolio, including `The Wall`, which simultaneously targets the commercial market (B2B) and home cinema (B2C) markets based on micro LEDs, and expansion of `Onyx`, which is a theater LED (cinema). Samsung Electronics supplies signage to a wide variety of customers worldwide, including large shopping malls, luxury resorts and hotels, subway stations, and sports venues.

Samsung Electronics has a lineup of microLED product, The Wall, for digital signage, and cinema market direct-view LED screen, Onyx. Its signage products are supplied to a variety of customers worldwide, including large shopping malls, luxury resorts and hotels, subway stations, and sports venues.

Thanks to strong sales of TV and premium signage products, Samsung’s video display business grew both in sales and profitability last year.

In a shareholder’s meeting held on Mar. 18, Samsung Electronics said it will expand its signage business scope from hardware sales to end-to-end solutions that span project consulting and maintenance services.

Meanwhile, according to a business report released by Samsung Electronics on Monday, the company’s total number of employees added 2,246 last year to a record 105,257. The company`s R&D spending amounted to a record 20.2 trillion won ($16.5 billion) last year, up 8.3 percent from 2018.

By Kim Gyu-sik, Hwang Soon-min and Minu Kim

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