Samsung Elec’s global TV market share tops 30% first time in 2019

2020.02.20 14:20:01 | 2020.02.20 14:20:28

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Samsung Electronics Co.’s share in the global TV market topped 30 percent for the first time last year as its global predominance for 14 straight years was cemented by premium quantum-dot based QLED TVs.

According to market researcher IHS Markit on Wednesday, Samsung Electronics commanded 30.9 percent in the global TV market by sales value, bumping up its share from 26.5 percent in 2017 and 29 percent in 2018.

Two Korean makers dominated nearly half of the global TV market as LG Electronics Inc. claimed 16.3 percent share.

Japan’s Sony came in third with a 9.4 percent share, down 0.7 percentage points from the previous year. China’s Hisense and TCL ranked fourth and fifth with 6.4 percent share, respectively.

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Samsung Electronics commanded the largest market share by sales volume by making up 19.8 percent, despite the growing shipments of Chinese brands with low price tags. It was followed by LG Electronics at 12.2 percent, TCL 9.2 percent, Hisense 7.8 percent and Xiaomi 5.8 percent.

The sharp sales increase of premium model QLED TVs has strengthened Samsung Electronics’ lead. Last year, the company sold 5.32 million units of QLED TVs, more than doubling from 2.6 million units in 2018. The share of QLED TVs in the company’s total TV sales almost doubled from 6.3 percent in 2018 to 12.1 percent last year.

In the premium TVs costing more than $2,500, the label accounted for 52.4 percent, distantly followed by Sony at 24.7 percent. The company also maintained a comfortable lead in the ultra-large TV segment over 75 inches in size with 49.6 percent share.

By Kim Gyu-sik and Choi Mira

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