South Korean game publisher NCSoft Corp. will show up at the Electronic Entertainment Expo 2020 (E3 2020) running on Jun. 9-11 in Los Angeles, the United States, to penetrate deeper in North American market.
According to a company source on Tuesday, NCSoft’s U.S. operation NC West Holdings will join the upcoming E3 2020, the world’s largest gaming exhibition held every June in Los Angeles. The last time it participated in the event was 2013 when it showcased MMORPG label Guild Wars 2.
[Photo by E3 2020]
The move suggests its outreach to North America and diversification of gaming platforms to PCs and consoles. The company has so far been preoccupied with mobile labels and Asian market.
NCSoft is expected to unveil a new title under development by North American firm and to be distributed by NC West Holdings, at the event. Lineage 2M is unlikely to be released.
[Photo by NCSoft Corp.]
Currently, NC West Holdings is headed by Yoon Song-yee, wife of NCSoft founder and CEO Kim Taek-jin. NCSoft has upped its holdings in the U.S. operation for 133.2 billion won ($112 million) in November, in show of its interest and confidence in the U.S. market.
PC Online game developer Pearl Abyss Corp. also confirmed its showing at the E3 2020 to debut MMORPG labels ‘Crimson Desert’ and ‘DokeV’. It has been showcasing new titles via the event since 2018.
By Kim Gyu-sik and Lee Ha-yeon
[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]