South Korea’s LG Electronics Inc. accelerates its campaign for TV migration to OLED by launching the display in 8K resolution.

The company said on Monday it will take pre-orders for the 88-inch 8K LG Signature OLED TV, which would be the first of its kind in the world, throughout June. The TV will hit the Korean market first in July and then North America and Europe in the July-September period. The company also plans to release other premium lineups including 75-inch 8K HD TV in the second half.

The 8K has four times higher resolution than the currently dominant UHD 4K screen. Supported by OLED display technology, LG’s 8K TV delivers more intense pixel density that makes the TV screen display a complete black regardless of its size than its LCD rivals, the company claimed.

As the OLED joins LCD in the 8K TV race, the 8K TV market is expected to grow fast globally, market analysts expected. About 10 tech companies including Samsung Electronics, LG Electronics, Sharp, Sony, Haier and TCL have already unveiled their 8K resolution HD TV mostly using LCD display technology at this year’s CES held in Las Vegas, the U.S. in January.

Customers of LG’s 8K OLED TV can experience the premium resolution offering the real life-like detail and place an order at LG Best Shop stores and other shops in major department stores.

The TV priced at 50 million won ($42,322.67) features LG’s second-generation Alpha 9 8K processor that uses deep learning algorithm to help upscale images to a higher resolution. As there actually is not much 8K content available to watch for now, the processor is to optimize the resolution and sound of the content displayed.

On top of that, the TV is fitted with Google Assistant supported by Korean and an 80W base speaker, according to the company.

By Kim Gyu-sik and Lee Ha-yeon

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