SK Telecom, Harman, Sinclair Broadcasting team up for in-car media tech

2019.01.10 16:22:04 | 2019.01.10 16:22:27

(From left) Sinclair Broadcast Group’s CEO Christopher S.Ripley, SK Telecom’s chief executive officer Park Jung-ho, and Harman’s President and CEO Dinesh Paliwal. [Photo provided by SK Telecom]이미지 확대

(From left) Sinclair Broadcast Group’s CEO Christopher S.Ripley, SK Telecom’s chief executive officer Park Jung-ho, and Harman’s President and CEO Dinesh Paliwal. [Photo provided by SK Telecom]

South Korea’s leading wireless carrier SK Telecom Co. eager for leadership in 5G services has joined hands with U.S.-based Singclair Broadcasting Group and Harman International Industries, an infotainment system unit of Samsung Electronics, to develop a broadcasting network-based automotive platform.

They have signed a memorandum of understanding for the cooperation on Wednesday on the sidelines of the CES 2019 in Las Vegas, said SK Telecom.

Under the partnership, the three companies aim to co-develop an advanced automotive platform based on the next-gen broadcasting technology standard ATSC 3.0. The new platform will use Sinclair’s terrestrial broadcasting facilities to allow drivers to experience various in-vehicle services - HD terrestrial TV broadcasting, HD map and software updates, and vehicle-to-everything (V2X) certificate management.

SK Telecom, Singclair and Harman are preparing a showcase at the National Association of Broadcasters 2019, which is scheduled to be held in Las Vegas in April, with a test operation plan in the U.S. for global markets.

"Mobility and media are core business areas that will undergo innovative changes in the 5G era," said Park Jung-ho, President and CEO of SK Telecom. "With Harman and Sinclair Broadcast Group, SK Telecom will target the mobility and media markets in the U.S. and expand into the global market."

By Lee Dong-in and Lee Ha-yeon

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