[Photo provided by Samsung Electronics Co.]
Unpacking for the newest smartphone innovation from South Korea’s Samsung Electronics Co. is hours away with the world’s largest smartphone maker keeping its fingers crossed that the big-screen follow-up to Galaxy S9 will restore its reputation after logging the worst performance with its flagship phone in five years.
The launch event is held at Brooklyn Barclays Center - the home stadium of the Brooklyn Nets basketball team that is also used to host various cultural events such as concerts - in New York. About 3,500 guests have been invited. Samsung will live stream the event on its newsroom and website at midnight on Friday, Korean time.
As part of efforts to promote the event, Samsung Electronics has displayed a large advertisement containing an invitation image of the unpacked event for the Galaxy Note 9. The advertisement has been placed at Atlantic Avenue Barclays Center Station just in front of the event’s location.
Brooklyn Barclays Center. [Photo by Samsung Electronics Co.]
Samsung Electronics plans to carry out its own experiential marketing after the unpacked event by running 2,500 experiential zones at major mobile carrier outlets across the country. The company has been turning to experiential marketing to promote sales of its devices after launching new products, allowing consumers hands-on experience.
Galaxy Note 9 is expected to be priced at 1.94 million won ($1,737.1) for 128-gigabyte (GB) model and 1.35 million won for 512 GB model - which is similar to the price of its predecessor Galaxy Note 8 but with enhanced performance.
Samsung Electronics’ Galaxy Note 9 will come with a handy S Pen with Bluetooth support, allowing music player, photo shoot, and game control functions.
The latest 6.4-inch screen smartphone will have a 4,000 milliampere-hour (mAh) battery and up to 512 GB storage. It will also support high-performance games and apply artificial intelligence interface Bixby 2.0.
Although still at the top, Samsung’s rank in the smartphone market has been shaking amid fiercer competition with Apple in the premium phone market due to tepid interest in new phones and fast ascension by the Chinese group. Amidst lukewarm response to the latest Galaxy S9 series released in March, Samsung’s shipments in the second quarter fell 11 percent on year to 70.8 million units, making the company lose more market share than any other major player, according to IHS Markit.
By Kim Gyu-sik and Lee Eun-joo
[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]