LG brand awareness jumps to 25th in this year’s Harris Poll

2018.03.19 15:56:23 | 2018.03.19 15:58:13

이미지 확대
South Korea’s LG was above multinational names Google and Apple as well as much bigger domestic rival Samsung in this year’s Harris Poll, annual consumer survey of 100 most visible companies in corporate value and brand awareness.

According to the 2018 Harris Poll Reputation Quotient poll published on March 13, LG Corp., the holding company for South Korea’s fourth largest conglomerate units including top appliance maker LG Electronics, ranked 25th with a score of 78.92 in measurements on emotional appeal, products and services, social responsibility, vision and leadership, workplace environment and financial performance. Its ascension comes stunning as it was dropped from the top 100 visible list last year.

Global RepTrak 100 list photo by the Reputation Institute이미지 확대

Global RepTrak 100 list photo by the Reputation Institute

It outperformed Google at 28th, Apple 29th, Sony 31st, and Samsung 35th in this year’s corporation reputation rank.

In the product & services category, LG scored fourth after Amazon.com, Tesla Motors and Wegmans.

Shares of LG Corp. finished Monday 0.88 percent down at 89,600 won, and LG Electronics 0.45 percent up at 111,000 won from the previous session.

LG has become top seller in the global premium white-goods and TV markets with its blockbuster Signature appliances brand and OLED TVs. In 2017, LG Electronics’ earning from home appliance sales reached 1.5 trillion won and from TV sales 1.6 trillion won with the profitability against revenue at around 8 percent in the two businesses.

U.S. market research firm Harris Insights & Analytics announces the reputation ratings for the 100 most visible companies every year. This year’s rating interviews took place online between December 11 and January 12, 2018 among 25,800 U.S. adults to obtain an average of approximately 300 ratings per company.

By Lee Jae-cheol and Lee Ha-yeon

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