BIND won the D.Day X CJ Lifestyle startup competition in April, which was co-hosted by D.Camp and CJ Group.

D.Camp said last weekend that the event for April ended in success in cooperation with CJ Group and CJ Investment, discovering some promising startups that can collaborate in the food and biotech, logistics, distribution, entertainment, and media sectors.

D.Day is a program designed to better identify the links between startups and venture capitals and D.Camp is a startup support program operated by the Banks Foundation for Young Entrepreneurs.

The April winners are eligible for up to one-year stay at D.Camp’s Front 1 incubator center, an opportunity for review of up to 300 million won ($224,000) in investment from D.Camp, follow-up VC investment review and networking through D.Camp Alliance, and an opportunity for investment from CJ Investment, and potential partnership with CJ Group companies.

D.Camp Award-winning BIND offers fashion commerce for men aged 45-65 on mobile and online. The company saw a lack of commerce platforms targeting middle-aged men in Korea and is rapidly expanding its reach by bringing new menswear brands to its platform, including golfwear and outdoor gear companies.

The middle-aged men’s fashion market is estimated to be valued at 8 trillion won. Direct spending by middle-aged men is worth 5.2 trillion won. The company launched app and web services in the second half of 2022 and its transaction value in the four-month period from October last year to January this year grew by an average of more than 50 percent on-month.



CJ Investment Award winner Madeleine Memory provides secondary market solutions for B2B brands. It provides infrastructure and resources such as item collection, logistics and customer management for brands to operate their own secondary market. Major clients include Kolon Industries FnC and NSR.

PURE has developed a bone density-enhancing bio-composition that increases the bioavailability of calcium and vitamin D by up to 30 times. To prevent bone density problems such as osteopenia and osteoporosis, it is important to consume calcium and vitamin D, which are not fully absorbed by the body and are therefore less effective. PURE increases single-molecule bioavailability by reducing nutrients such as calcium to 1,000th the size and fusing them into a bio-composite coating.

WHOCARES Korea operates an app that provides dating and activity information for the active seniors, those aged 50-70. The app allows users to select their interests and desired age, and then matches them with people to enjoy their leisure time. The app uses round-the-clock artificial intelligence monitoring to block malicious attacks and phishing.

Careerday offers a talent matching service for professionals looking for side jobs. Through Careerday, experienced workers can be offered a variety of jobs related to their work experience and skills, such as consulting, interviewing, lecturing and projects. As of March, Careerday has accumulated 11,014 careerists and 180 million in cumulative revenue and aims to reach 50,000 experienced workers and 2.4 billion won in cumulative revenue this year.

By Minu Kim

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