Pivot west campaign by Korean game makers pays off, sales hit $709 mn milestone H1

2022.10.06 11:42:22 | 2022.10.06 11:42:46

[Source: Netmarble]이미지 확대

[Source: Netmarble]

Game revenue from North America and Europe by six major Korean publishers reached 1 trillion won ($709 million) milestone in the first half as Korean labels turned aggressively to indulge Western gamers amid unwavering barriers in China.

According to the game industry on Wednesday, Korea’s game majors Netmarble, Com2uS, Nexon, Pearl Abyss, Krafton, and NCSoft earned combined 1.26 trillion won from sales in Europe and North America in the first six months of the year, up 29.4 percent from a year ago.

Netmarble achieved revenue of 782.8 billion won, up nearly 43 percent from 548.1 billion won a year go. Jam City and Kabam—two local game makers Netmarble acquired previously—contributed significantly to the growth.

이미지 확대
Krafton reaped 79.9 billion won, up 70 percent from a year ago, thanks to its steady seller Battlegrounds. NCSoft saw its sales in Western Hemisphere jump 60 percent to 77.2 billion won from 48.3 billion won during the same period.

Korean game companies turned eager to seek M&A opportunities in North America and release labels and in console titles that can appeal more to Westerners as their previous biggest market China stayed more or less closed due to localization strategy.

Pivot-west strategy will continue.

Krafton plans to release a survival horror game The Callisto Protocol, in December, while NCSoft will launch Lineage W early next year. Kakao Games will roll out its blockbuster Odin in Europe and North America early next year. “

By Jin Young-tae and Jenny Lee

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