Naver’s Japanese operator of digital fiction achieves 10-billion-yen monthly GMV milestone

2022.09.08 13:50:56 | 2022.09.08 13:56:26

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Line Digital Frontier, the Japanese operator of digital fictions under Naver Webtoon of South Korea, has achieved monthly gross merchandise value (GMV) milestone of 10 billion yen ($69.3 million) in August, helped by acquisition of an electronic bookstore in Japan.

According to Naver Webtoon on Wednesday, Line Digital Frontier’s two platforms – Line Manga and eBookJapan - surpassed 10 billion yen in monthly transactions.

Naver acquired eBookJapan, a major e-book company in Japan, in March as part of its efforts to expand its share in the e-book and manga market.

Last month, eBookJapan, in collaboration with Japan’s payment service giant PayPay, held promotional events such as book recommendations while original webtoons such as “Marry My Husband” and “Viral Hit” proved to be a hit among Japanese readers.

Naver Webtoon has also recently established a separate task force (TF) to further grow its Line Digital Frontier services.

By Hwang Soon-min and Susan Lee

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