South Korea’s major game publisher NCSoft Corp. has teamed up with Sony Music to ramp up its content and entertainment business.

NCSoft said Monday that it signed a memorandum of understanding with Sony Music Entertainment Korea to allow artists behind the label to participate in its K-pop fan community platform Universe.

Universe is a platform that supports a variety of fun activities for K-pop fans across the world by allowing them to interact with their beloved artists as well as other fans. A total of 22 artists join the platform operating in 134 countries.

Under the business agreement, Sony Music artists will provide a wide range of content including live streaming shows, pictures, videos and voice-based services to their fans via Universe.

Artists active in Universe will use Sony Music Korea’s distribution channels when they release their new songs to the global market.

By Pulse

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