South Korea’s major game publisher NCSoft Corp. has teamed up with Sony Music to ramp up its content and entertainment business.
NCSoft said Monday that it signed a memorandum of understanding with Sony Music Entertainment Korea to allow artists behind the label to participate in its K-pop fan community platform Universe.
Universe is a platform that supports a variety of fun activities for K-pop fans across the world by allowing them to interact with their beloved artists as well as other fans. A total of 22 artists join the platform operating in 134 countries.
Under the business agreement, Sony Music artists will provide a wide range of content including live streaming shows, pictures, videos and voice-based services to their fans via Universe.
Artists active in Universe will use Sony Music Korea’s distribution channels when they release their new songs to the global market.
[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]