BTS’ single “Butter” spends its seventh week at No.1 on the Billboard Hot 100 and may be challenged by the K-pop sensation’s newest all-English feel-good song “Permission to Dance” in coming weeks.

Shares of Hybe Co., the K-pop powerhouse behind BTS, finished Tuesday up 0.65 percent at 309,000 won ($269.75) upon confirming “Butter” had topped the Hot 100 chart for the seventh straight weeks.

Since its release in May, “Butter” has continued to smash the boy band’s own record that it set with its previous English super-hit “Dynamite,” which topped the chart for three non-consecutive weeks. The group now has 12 Billboard Hot 100 No. 1 records, with "Butter" leading the list with seven times, followed by "Dynamite” with three, "Life Goes On" and "Savage Love" with one each.

BTS’s seven-week reign marks the longest No.1 streak achieved by a group since 1995. The song drew 10.8 million U.S. streams and 108,800 downloads in the week ended July 8, becoming the eighth song in the Billboard’s history to spend seven consecutive weeks on top of Hot 100. It is also just one week behind this year’s record set by Olivia Rodrigo’s “Driver’s License” which debuted at No.1 on Hot 100 in January and stayed there for eight straight weeks.

The K-pop name would likely reign longer on the Billboard as it is set to make another Hot 100 entry next week with its latest single "Permission to Dance," a collaboration with British singer-songwriter Ed Sheeran. The new song is already sweeping global charts, snatching the No. 2 spot on Spotify’s Global Top 200 chart and No. 1 on iTunes top songs charts in 92 regions upon release last week.

By Pulse

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