[Photo by Big Hit Entertainment]
K-pop superstar BTS is again making headlines after its new all-English song “Butter” topped Billboard’s main singles chart, becoming the septet’s fourth No.1 in the last nine months.
Billboard announced Tuesday (local time) that BTS’ Butter “bounds in at No. 1 on the Billboard Hot 100 songs chart,” which ranks the most popular songs in the United States on weekly basis. It blends all-genre U.S. streaming, radio airplay, and sales data.
Butter drew 32.2 million streams alone in the U.S., it said, sold 242,800 downloads in the week ending May 27, and recorded 18.1 million radio airplay audience impressions in the week ending May 30.
BTS new song hitting No. 1 on the chart came not as a surprise given its instant popularity after release on May 21.
On the first day, Butter achieved the most 20.9 million opening day streams in Spotify history. The song’s music video also broke 100 million views on YouTube in only 21 hours after its rollout, faster than its previous single Dynamite that drew over 100 million views in 24 hours. Butter music video registered 108.2 million views on YouTube in 24 hours.
Butter also entered No. 26 on Billboard’s Pop Airplay Chart four days after its release, higher than Dynamite’s No. 30 upon debut.
[Source: Billboard"s SNS]
BTS thanked its loyal ARMY fans for “support and love” for the achievement.
It is the fourth time for BTS to make it to No. 1 on Billboard Hot 100. Dynamite was atop for three weeks in 2020, “Savage Love” with Jawsh 685 and Jason Derulo for one week in 2020, and “Life Goes On” for one week in 2020.
Butter is the 1,125th No. 1 in the chart and 54th to debut at No. 1 on the Hot 100.
Only six artists have made it to three or more debut songs on the chart – Mariah Carey, Taylor Swift, Justin Bieber, Drake, Ariana Grande, and Travis Scott. BTS is the only group on the list.
“BTS has achieved its first four Hot 100 No.1s over a span of exactly nine months, from charts dated Sept. 5, 2020, through June 5, 2021,” Billboard said. “That’s the quickest accumulation of four initial leaders since Justin Timberlake earned the honor over seven months and two weeks in 2006-7.”
“Among groups, BTS wraps the fastest run to four initial Hot 100 No.1s since the Jackson 5 in 1970.”
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