K-pop tweets set new record of 6.7 billion globally in 2020

2021.02.05 14:41:17 | 2021.02.05 14:41:39

[Photo by Big Hit Entertainment]이미지 확대

[Photo by Big Hit Entertainment]

K-pop tweets hit fresh record high of 6.7 billion last year, gaining more than 600 million from a year ago, in line with the global music chart streak by BTS, according to release from Twitter Thursday.

Indonesia ranked as the top market tweeting about K-pop by volume, followed by Thailand, Korea, the Philippines, the U.S., Brazil, Malaysia and Japan.

Japan topped in the list of unique voices, followed by the U.S., Indonesia, Korea, the Philippines, and Brazil to suggest broadening fandom in K-pop.

BTS unsurprisingly was the most mentioned K-pop artist. NCT, Exo, Blackpink, and GOT7 trailed.

BTS was ubiquitous in Twitter charts. The worldwide fan base of BTS—referred to as ARMY—and its members have used the social media platform to communicate with each other. BTS’s official Twitter account has the most followers of 32.6 million among K-pop idols.

Six of the ten most-mentioned K-pop songs were BTS’s, including "Dynamite," "ON," "Black Swan" and "Life Goes On". When the BTS`s digital single "Dynamite" topped Billboard`s Hot 100 Chart, more than 46 million tweets were generated in three days.

YG Entertainment’s boy band Treasure ranked first in the `TOP 10 Fastest-Rising K-Pop Artists` category based on the amounts of tweets about groups that debuted after 2017.

“This year, we will focus on developing exclusive and customized contents that enable K-pop artists and fans connected in a more conversational and creative way,” Twitter said.

By Lim Young-shin and Lee Soo-min

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