Hyundai Motor Co.’s ‘global hydrogen campaign’ video featuring K-pop superstar BTS achieved more than 100 million views on YouTube in just 27 days since its release, the South Korean auto giant said Tuesday.

The carmaker released the film on April 22 to commemorate Earth Day and emphasize its commitments to sustainable future. In the video, BTS members blend with beautiful scenic natural views while highlighting a message that sustainability is important to pass the beautiful Mother Nature to the future generations.

Hyundai Motor’s hydrogen electric vehicle Nexo that does not emit pollutants other than water appears at the end of the video, presenting the company’s vision for hydrogen, an eco-friendly energy source.

The video recorded 100 million views in the shorted period of time among other Hyundai Motor’s brand promotion films. It has drawn more than 65,000 likes and 2,400 positive comments on YouTube.

The company said the film has successfully conveyed messages of a better and environmentally-friendly future that can be achieved by using greener energy sources to the millennials.

“Hyundai Motor and BTS will continue to work hard to carry out various activities to promote eco-friendliness and sustainability,” an official from Hyundai Motor said.

By Choi Mira

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