South Korean music label SM Entertainment has teamed up with the country’s internet giant Naver Corp. to reinforce K-pop platform for overseas fans.

SM Entertainment announced Tuesday it has signed a memorandum of understanding with Naver for global push.

The partners will first launch “Beyond LIVE” service for live stream of music concerts from mid-April. The service will combine SM Entertainment’s content production capability and Naver’s global platform operation know-how to provide online optimized concert content to the global market, it said.

Performers and fans are also able to communicate with live chats on the service.

The Beyond LIVE service will be first introduced at Naver V Live. SM Entertainment’s SuperM – a project boygroup from the agency’s popular acts NCT 127, Shinee, EXO and WayV – is preparing the inaugural performance on Apr. 26.

SM Entertainment and Naver also will join forces to bring global membership community platform “Fanship” to more markets. The platform, launched by Naver last year, is a big data-based new community platform to allow celebrities to design and build own memberships for fans.

“We expect to showcase new entertainment where content and technology meet and expand our global market through collaboration with Naver, which is equipped with technology and a solid platform,” said Lee Sung-su, co-CEO of SM Entertainment.

Naver CEO Han Seong-sook also welcomed the partnership, saying “Naver will partnership SM Entertainment with the most influential global artists, and further accelerate the global entertainment market penetration based on digital technology competitiveness.”

By Pulse

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