YG Plus Inc., a music distribution and advertising unit of South Korea’s entertainment firm YG Entertainment Inc., signed a contract with China’s Tencent Music Entertainment to supply music and content to step up global outreach via the Chinese platform.

Under the deal, YG Plus will provide its music and videos to entertainment platforms operated by Tencent Music including QQ Music, Kogou Music, Kuwo Music, Wesing, WeChat and QQ.

“We are entering the Chinese music industry with the deal with Tencent Music after expanding to the U.S. and Europe through a contract with global music distributor FUGA to supply our content to the U.S. 7Digital, Facebook, Tiktok, India’s JioSaavn and France’s Qobuz,” the company said. “We will strengthen our expertise and reinforce global partnership to grow as a global music content distributor.”

YG Plus has more than 40 million domestic and international music contents in partnership with global music distributors and label service firms including The Orchard and RouteNote. It has been supplying its content to multiple music streaming platforms around the world including Line Music, Russia’s Yandex Music and the Middle East’s Anghami.

By Pulse

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