South Korea’s cultural content will be in the spotlight at this year’s Mipcom (International Market of Communications Programmes), the world’s leading television industry trade show for promoting entertainment contents across all platforms that will be held virtually this year.

Korea will join Mipcom 2020, which will be held virtually on Oct 12-16, as the Country of Honour. Content and broadcasting technology of the Country of Honour enjoys special coverage at the annual event.

Mipcom is the world’s largest television content industry trade show annually attended by 13,000 some representatives of television studios and broadcasters across the world. It is traditionally held in the French town of Cannes, in the month of October but will be held virtually this year due to the Covid-19 pandemic. The trade show serves as a market place to buy and sell new programs and formats, as well as promote them for international distribution.

It is the first time for Korea to join the event as the Country of Honour.

Mipcom picks a Country of Honour every year for in-depth coverage into the country’s broadcasting industry.

The Korea Country of Honour showcase, sponsored by Korea Communications Commission (KCC), responsible for policies in Korean broadcasting and communications services, will introduce the country’s media content, ranging from K-pop to drama and entertainment shows, as well as 5G-based ultra-high definition (UHD) broadcasting technology.

By Shin Chan-ok and Cho Jeehyun

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