South Korea’s online shopping hit a fresh record high of 10.63 trillion won ($9.49 billion) in November last year due to bumper demand during Chinese and Black Friday blowouts, data showed.

According to data released by Statistics Korea on Wednesday, online transactions in November jumped 22.1 percent to 10.93 trillion won from a year ago, breaking the previous record high of 10.04 trillion won a month earlier.

Cumulative purchases from January to November totaled 101.21 trillion won.

Big discounts during shopping blowouts at home and abroad drove the growth across the board. Purchases of electronics grew by 27.9 percent, online booking for travels and transportation 22.7 percent, and food and beverage purchases 32.3 percent.

Transactions through mobile devices such as smartphones accounted for 62.1 percent of online purchases, up 28 percent on year to a historic high of 6.6 trillion won worth. Food delivery service purchases jumped 78.7 percent, followed by home appliances with 36.5 percent and food and beverages 37.4 percent.

By Moon Jae-yong and Lee Ha-yeon

[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]