À̹ÌÁö È®´ë [Photo by Ministry of Culture, Sports and Tourism]
Ad Stars 2018, one of biggest international advertising awards based in Asia, will take place from August 23 to 25 at the Busan Exhibition & Convention Center (Bexco) in Busan, South Korea.
Ad Stars received 20,342 entries from 57 countries across the globe this year. A panel of judges already selected 1,719 finalists, which are to be judged by the 34 final and executive judges composed of world¡¯s leading ad experts.
The finalists will be open to the public for viewing during the three-day event at Bexco and the Gran Prix of the Year winners will be announced on the last night.
Started in 2008, Ad Stars has become one of Asia¡¯s largest international advertising festivals. This year¡¯s event will open under the theme of ¡®Connect!¡¯ with 60 different programs for both the general public and ad professionals to experience the changes in the global advertising world. The programs include discussions and lectures by creative directors of world¡¯s top ad agencies like Saatchi & Saatchi and DDB.
The main sponsors of this year¡¯s Ad Stars awards are the Ministry of Culture, Sports and Tourism and Busan city government.
By Park Dong-min and Cho Jeehyun
[¨Ï Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]