Lansmere, South Korea’s first multi-brand shop for classic suits, has widened the range of items at its flagship store in Hannam-dong, central Seoul, from luxury clothing and accessories to daily supplies and stationery.

Pineider, a renowned Italian brand for printed stationery, is now selling at Lansmere store in Hannam-dong in the capital city of Korea. The brand – founded in 1774 in Florence, Italy – has charmed French emperor Napoleon I and writers Stendhal, Charles Dickens, and English poet Lord Byron.

On a recent visit to the store by Maeil Business Newspaper, Lansmere was displayed with luxury leather goods, lighting, glass art, and stationery products. Before, display was mainly of classic men’s suits from Kiton, Attolini, and Stile Latino.

Although items at Lansmere – a fashion multi shop under Samsung C&T’s fashion group – are tagged at high prices, consumers are lured by handmade and customized items from desks to stationery.

A high-quality jotter is priced at minimum 60,000 won ($50.3) but demand is high as Lansmere offers personalized service by engraving name, according to the shop.

Lifestyle goods of crystal brand Carlo Moretti were also displayed. The brand is well known for using Murano glass, and they are exhibited at distinguished museums around the world.

Consumers are attracted by the Italian design for display purposes, according to Lansmere.

The multibrand shop also sells items of Italian leather goods brand Giobagnara. The brand uses luxury leather material to provide high-end living contents like amenities for Hotel de Crillon in Paris.

By Kang Young-woon and Lee Eun-joo

[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]