Japan-made car sales recover in Korea on popular hybrid models, fast delivery

2022.01.11 12:11:05 | 2022.01.11 12:41:25

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Sales of Japanese cars in South Korea rose 13.4 percent on year last year, suggesting easing in the boycott against Made-in-Japan after Tokyo’s export curb on IT components amid conflict over wartime labor compensation issue.

According to the Korea Automobile Importers & Distributors Association and Carisyou Data Lab on Monday, newly registered passenger cars of six Japanese car brands Toyota, Lexus, Honda, Mazda, Suzuki, and Daihatsu, totaled 20,680 in 2021, up 13.4 percent from 18,236 units in 2020.

The best-selling Japanese car was Toyota`s Lexus. Lexus sold 9,756 units last year, up 9.5 percent year-on-year. It ranked 9th among imported car sale in Korea. Its brisk sales were driven by strong demand for its hybrid model, the new hybrid Lexus ES 300h, which sold 6,746 units last year, ranking No. 2 import car in Korea in terms of sales volume.

Other Toyota cars sold 6,457 units, a 4.6-percent increase on year. Toyota launched the hybrid models of the Camry and Sienna mini van in May last year, which was met well amid recreational demand in Korea. Honda sales also surged by 42.1 percent during the same period following the launch of its hybrid versions of the Accord and CR-V in Korea in January last year.

Demand for cars by Japanese brands recovered last year partly because the country’s boycott campaign has subsided. Following the boycott campaign against Japanese brands that started in 2019, Nissan and Infiniti withdrew from the Korean market, and the combined sales of five Japanese car brands plunged 43.9 percent on year to 20,564 units in 2020.

Growing interest in eco-friendly cars has also driven the recovery in Japanese car sales as Japanese automakers such as Toyota pioneered the hybrid car market. Japanese cars are expected to launch new models this year. Lexus will launch its first electric vehicle, the UX300e, and the new NX Plug-in Hybrid model in the first half of this year.

Faster delivery by Japanese cars amid shipping delays also helped their sales. Carmakers worldwide, including Hyundai Motors and Kia Motors, have suffered from a shortage of automotive semiconductors amid the pandemic, taking car delivery up to a year or longer. However, Japanese carmakers are relatively less impacted due to their inventories.

By Lee Sae-ha and Jenny Lee

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