Luxury hotels in Seoul turn to online and app channels to sell room tickets

2021.05.04 14:59:40 | 2021.05.04 15:00:36

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Luxury hotels in Korea are turning to every possible means from TV home shopping to grocery app to market empty room or meal tickets to sustain business while tourists remain rare.

Market Kurly, Korea’s leading online grocery store, recently began selling vouchers for stay at luxury hotels in Korea, including The Westin Josun Seoul, Grand Walkerhill Seoul, and even Fairmont Ambassador Seoul that opened in February.

Hotels have been working with TV shopping channels and e-commerce players like Coupang to sell their rooms but it is quite unusual for them to list their hotel rooms at online grocery store like Market Kurly, noted an industry expert.

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Fairmont Ambassador Seoul which reopened only in February also offers hotel deals at Market Kurly. The global hotel chain also sold one-night packages through livestreaming shopping channel on Naver.

Covid-19 has struck the hotel industry hard that revenue at some hotels in Seoul have shrunken to one-fourth, said a hotel industry officer.

By Shin Ik-soo- and Cho Jeehyun

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