À̹ÌÁö È®´ë Global entrepreneurs will give tips and strategies that can help companies survive through the uncertain period amid the prolonged pandemic and continued trade and diplomatic rows between the world¡¯s superpowers the U.S. and China at the 21st World Knowledge Forum in Seoul next month.
Asia¡¯s largest budget carrier AirAsia Group CEO Tony Fernandes will introduce the company¡¯s new business strategy to ride out the unprecedented crisis in the global aviation industry that has taken the biggest hit from COVID-19.
The company is in the middle of shifting its focus to non-airline businesses to become a travel and lifestyle platform that offers various travel-related services like hotel and tour packages to consumers after worldwide air travel has come to a halt due to border closures following the COVID-19 outbreak.
Bernard Charlès, vice chairman of the board and CEO of Dassault Systèmes, will speak on how the virtual reality extends and improves the real world, and applications of 3D technologies in response to a future pandemic situation. The head of a French software company renowned for 3D design and digital mock-up will share the biosimulation technology to evaluate the safety of a drug candidate and speed up clinical trials based on massive data collected.
André Calantzopoulos, CEO of Global leading tobacco company Philip Morris International (PMI), will contribute his expertise with the company¡¯s achievements in heat-not-burn products. Its goal is to replace cigarettes with its smoke-free products and to make it real, the company has invested more than 8 trillion won ($6.74 billion) and hired a number of scientists. Kim Byeong-do, professor at Seoul National University, will join the discussion to lead a Q&A session.
Under the title of ¡°Pandemics Perspective: Shaping New Global Symbiosis,¡± the 21st World Knowledge Forum will be held from September 16 to 18 at Jangchung Arena and Shilla Hotel in central Seoul with both online and offline sessions.
By Yoo Joo-yeon and Lee Ha-yeon
[¨Ï Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]