Samsung Elec to devote this year’s home division to 8K TV and robotics

2020.01.09 11:34:59 | 2020.01.09 14:12:38

Kim Hyun-suk, CEO of Samsung Electronics Co.`s consumer electronics division, speaks during a conference at the 2020 Consumer Electronics Show (CES) in Las Vegas on Jan. 7, 2020. [Photo provided by Samsung Electronics Co.]이미지 확대

Kim Hyun-suk, CEO of Samsung Electronics Co.`s consumer electronics division, speaks during a conference at the 2020 Consumer Electronics Show (CES) in Las Vegas on Jan. 7, 2020. [Photo provided by Samsung Electronics Co.]

Samsung Electronics Co. will devote this year to making 8K screen a TV mainstream and introducing an array of new innovations including home robots in the first half.

“Our biggest focus this year in TV is expanding the 8K market, which we believe will be a new growth driver,” said Kim Hyun-suk, president and chief executive of Samsung’s Consumer Electronics division, at the Consumer Electronics Show in Las Vegas on Tuesday.

“We aim to increase this year’s 8K TV sales by threefold from a year ago,” he added.

The company does not see China a threat yet on the premium TV front as chips to power 8K TV are not easily accessible. “We see ourselves as being ahead of Chinese players technologically by at least two years,” he added.

The Korean tech giant, which is also the world’s top chipmaker, has been leading the world’s TV market for the past 14 years. Sales of its QLED TV more than doubled on year to surpass 5.4 million units last year.

Samsung Electronics projects bigger sales growth ahead of the 2020 Tokyo Olympics. To further widen the gap with its rivals, it has unveiled a suite of new offerings at the latest annual CES, the gadget world’s largest gathering, showing off its QLED 8K lineup with deep-learning capabilities and bezel-less “Infinity Screens.” It also introduced customizable MicroLED displays in different sizes that deliver greater depth, better resolution and higher clarity, to provide what it calls “an unparalleled sense of immersion for the at-home viewing experience.”

[Photo provided by Samsung Electronics Co.]이미지 확대

[Photo provided by Samsung Electronics Co.]

The company is also planning to bolster its Lifestyle TV portfolio, creating a niche category geared toward young millennials to seek growth in the stagnant 65-inch and smaller segment amid the dominant TV trend of ever-higher resolution and bigger screens.

Kim last year projected 2020 to enter a “new era of customized home appliances” and released a product line called Project PRISM. The first product in the lineup was BESPOKE, a refrigerator that allows users to tailor its various features including material, color and size.

Kim in the press conference revealed plans to follow up with a washing machine and dryer. “Our second Project PRISM products would be out later this month or early February,” he added

Other releases set for the first half of the year include the Cube Refrigerator, a new concept fridge for storing wine, beer and cosmetics, and Shoe Care System, which helps deodorize and dehumidify shoes.

Samsung’s home robots are also scheduled for release in June or July, Kim said.

By Hwang Soon-min and Kim Hyo-jin

[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]