While Shin Ramyeon remains the favorite rameyon choice for South Koreans to whom instant noodle is almost a staple, people in the southern region prefer less spicy Anseong Tangmyeon, according to “Ramyeon Map” from Nongshim, the bestselling ramyeon maker.
The top five names are Shin Ramyeon, Jjapagetti, Anseong Tangmyeon, Jin Ramyeon Spicy, and Paldo Bibimmyeon, showed a study by Nielsen Korea based on regional sales of each product in the first three quarters across the country.
Shin Ramyeon from Nongshim was the most sold instant noodle brand in Korea this year with a market share of 9.9 percent. It was followed by Jjapagetti from the same company, which ranked second in most of the regions of Korea. Jjapagetti’s market share was 7.1 percent, up by 0.6 points, driven by demand boosted after Bong Joon-ho’s Oscar-winning movie Parasite featuring Jjapaguri or “Ram-don” noodles, the combination of Jjapagetti and Neoguri noodles.
Demand for Instant noodles sparked this year amid the Covid-19 pandemic and domestic sales for the first three quarters amounted to 1.65 trillion won ($1.47 billion), up by 5.1 percent.
By Kang Min-ho and Minu Kim
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