À̹ÌÁö È®´ë [Photo provided by KB Kookmin Bank]
K-pop superstar BTS will continue to promote KB Kookmin Bank in 2019 as the leading bank renewed its one-year advertising and marketing contract with the boy band.
BTS will remain as the bank¡¯s face for another year under the ad campaign ¡°Play Digital KB.¡±
The K-pop phenomenon first appeared in the bank¡¯s advertisement for mobile app ¡®KB Star Banking¡¯ in February, and the video has received over 10 million views. The ¡®KB x BTS Savings,¡¯ a one-year savings account released in partnership with BTS in June, has drawn over 180,000 account openings in just six months.
With aggressive promotional activities with the K-pop icon, KB Kookmin Bank has improved its brand awareness, ranking fifth in Korea¡¯s top 100 brands list this year published by Brandstock Corp. It commanded the highest spot among the banking names.
By Kim Tae-sung and Lee Ha-yeon
[¨Ï Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]