Samsung, LG enter fierce competition in home second screen market

2024.04.03 10:23:02 | 2024.04.03 10:23:59

[Courtesy of Samsung Electronics Co.]이미지 확대

[Courtesy of Samsung Electronics Co.]



Samsung Electronics Co. and LG Electronics Inc. are going head-to-head in the home second screen market, launching their latest beam projectors and portable screens.

On Tuesday, Samsung Electronics raised the stakes by launching a 43-inch version of its Moving Stand, expanding its line-up beyond the existing 27-inch and 32-inch models.

The new offering is seen as a direct challenge to LG Electronics’ popular StanbyME, signaling a fresh battle over movable screens.

Samsung also introduced a product that combines the Moving Stand with a 43-inch smart monitor.

One of the key differentiators for Samsung’s product is its versatility. Unlike LG’s StanbyME, which is available only in a 27-inch size, Samsung’s Moving Stand can accommodate 27-inch, 32-inch, and now 43-inch monitors, offering consumers a broader range of options.

The Moving Stand, equipped with durable urethane wheels, promises ease of movement across any surface without the worry of wear or noise.

The Moving Stand is priced at 269,000 won ($200) for both black and white models, with the combined product retailing at 909,000 won for black and 949,000 won for white.

LG’s StanbyME retails at 1.12 million won, although promotional discounts through online malls can bring the price down to around 920,000 won.

The competition extends into the home beam projector market, where Samsung had previously made its mark with the launch of the second generation of its Freestyle projector last year.

Known for its Smart Edge Blending feature, which allows for the expansion of the screen by linking two Freestyle projectors.

[Courtesy of LG Electronics Inc.]이미지 확대

[Courtesy of LG Electronics Inc.]



In response, LG Electronics recently unveiled its 4K projector, the LG CineBeam Qube. This compact device, roughly the size and weight of a mini tissue box, has been lauded for its sleek, cubic, silver design.

This is about 13.5 centimeters in height and about 1.49 kilograms in weight. The CineBeam Qube stands out for its 4K UHD resolution and its ability to project a crisp image up to 120 inches diagonally, offering a significantly larger and clearer display compared to Samsung’s Freestyle, which supports HD resolution and a maximum size of 100 inches.

By Oh Chan-jong, Choi Seung-jin and Minu Kim

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