Speedy delivery has caught up with fashion sector in South Korea as customers have become accustomed to getting their online purchases within the day from grocery habit.

Ably, an online shopping mall, saw its gross merchandise volume (GMV) in fast deliveries last month jump 680 percent from a year ago to record high level since the launch of the service in July last year. Its fast delivery service guarantees on-the-same-day shipping.

The service users nearly tripled over the same period and items shipped by the fast delivery service jumped by four-fold.

Such strong demand for quick delivery service is largely owed to changes in lifestyle driven by global warming and the endemic, the company explained, adding that people look for “seasonless” clothes as they are readying to travel abroad following the border reopening.



Balaan, Korea’s leading luxury fashion platform, achieved 200 billion won ($147.71 million) in cumulative GMV since launching its express delivery service in March this year. The platform adds 4,000 items per month on average to its service category, which includes on-the-same-day delivery and on-the-same-day shipping.

The number of online orders for its express delivery service from April to October reached 450,000, accounting for 47 percent of the total orders during the period. The number of orders picked up to 90,000 in May, with a total volume of 43.9 billion won. Big city dwellers used the service, with 123,000 in Gyeonggi province, 85,000 in Seoul, 23,000 in Busan, and 17,000 in Daegu.

People in their 20s and 30s took the largest chunk of quick delivery orders, 48 percent. Those in their 20s ordered 109,000 cases.

“Our express delivery service was the first step we took to improve our users’ luxury shopping experience and have made notable achievement after meeting our customers’ hidden needs,” said Choi Hyung-jun, chief operating officer at Balaan. “We will continue to boost efficiency in quick commerce logistics and plan to introduce a bespoke delivery service for luxury shopping customers in the long term.”

[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]