Samsung Electronics Co. is rolling out Galaxy S20 Fan Edition (FE) sporting all the key features of its latest premium Galaxy S20 models and yet priced below the high-end as not to lose winning momentum after Apple’s iPhone 12 release next month.

The South Korean tech giant in an unpack event on Thurday presented that the Galaxy S20 FE is priced $699 despite all the high-end features of premium S20 series - a 120 Hz AMOLED display and 7nm 64-bit Octa-Core Processor, a big 4,500-mAh battery, as well as 5G connectivity. It comes with 128 gigabyte of storage and 6 gigabyte of RAM, with an option to expand storage by up to 1 terabyte with a microSD card, it added.

The new phone in a slim design will come in six vibrant colors – Cloud Red, Cloud Orange, Cloud Lavender, Cloud Mint, Cloud Navy and Cloud White.

The company expects the Galaxy S20 FE would help it reach out to a broader consumer base at a time of when demand for smartphones and devices are rapidly rising in the pandemic era.

The Galaxy S20 FE is about $400 cheaper than Samsung Electronics’ premium flagship S20 series, which were released in February with a retail price tag of 1.25 million won ($1,060).

Market analysts suspect that Samsung Electronics is trying to enhance its position in the smartphone market with more affordable but still powerful smartphone series before debut of Apple’s iPhone 12 series next month.

Samsung Electronics began taking pre-orders for the Galaxy S20 FE on Thursday. The official global launch is scheduled on Oct. 2, with its release in Korea coming later in mid-October.

By Lee Seung-yoon and Cho Jeehyun

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