South Korea’s broadband internet service company SK Broadband Co. will add an over-the-top service platform Ocean to its Btv internet protocol TV (IPTV) service in latest move to defend the home pay TV front against fast intrusion of Netflix and stay above competition.

The company unveiled its new OTT service brand Ocean to offer more various contents like 11,000 films and 670 foreign TV series via its Btv service at a press conference held Tuesday in Seoul.

To service latest releases, SK Broadband has partnered up with six global major film studios including Disney, Marvel Studios, Warner Bros., 20th Century Fox and NBCUniversal. Original contents on local OTT service brand Wavve will also be available.

The price packages – from 9,500 won ($7.95) to 14,190 won – are lighter than Netflix’s but contents will be offered more, the company said.

“SK Broadband has strengthened ties with foreign major studios, unlike other industry rivals. We’re planning to bring more than half of the new cinema releases to the platform in three months after the run in theaters,” said Kim Jong-won, platform division head of SK Broadband.

Concurrent streams will also be allowed to subscribers on up to four different devices. Mobile application will be launched within the year.

By Lee Yong-ik and Lee Ha-yeon

[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]