South Korea’s electronics manufacturer Winia Daewoo, rebranded from Daewoo Electronics in July, enjoyed a boon from China’s annual Singles’ Day (Nov. 11) online shopping bonanza with its wall-mounted washing machine `MINI` sales surging fivefold from its average monthly sales.

Winia Daewoo said Wednesday its MINI sales topped 26,000 units on Singles’ Day alone, almost five-times larger than its typical monthly sales. Its cumulative sales on Singles’ Day hit 100,000 units since it started focus on the washing machine for the festival in 2014.

The company has kept up aggressive marketing efforts this year in China with various local channels including Tmall run by China’s e-commerce giant Alibaba, the country’s second largest B2C online retailer JD.com and China’s largest e-commerce platform for electronics Suning.com.

It also has expanded its product lineup with China-exclusive models such as washers using the Internet of Things technology.

MINI is the world’s first wall-mounted mini washer, praised as “perfect for space poor rooms.” It is able to wash a 3-kg load and boast a super-slim depth of 30.2-cm from the wall.

By Hwang Soon-min and Lee Ha-yeon

[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]