BTS to run interactive pop-up store ‘House of BTS’ in Seoul

2019.10.10 14:12:57

[Photo by Big Hit Entertainment]이미지 확대

[Photo by Big Hit Entertainment]

K-pop icon BTS will open a mega-size, interactive pop-up store ‘House of BTS’ in Gangnam, Seoul, to offer fans chances to enjoy the boyband’s global hit songs for a longer period, its agency Big Hit Entertainment Co. said Thursday.

The upcoming ‘House of BTS’ is an upgraded version of the boyband’s `BTS World Tour Pop-up Store,` which opened in Los Angeles, Chicago, New York, London, and Paris earlier this year, the company explained. The Gangnam store will open for 80 days from Oct. 18 to Jan. 5 of next year.

The Gangnam pop-up store will be located in a three-story building in Gangnam, southern district of Seoul. It will showcase interactive spaces such as a showroom and a music video experience zone as well as stores and restaurants under the theme of “Boy With Luv,” the main track of “Map of the Soul: Persona” album released in April.

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The company hopes the new shop would attract visitors from not only home but also abroad.

Separately, BTS will be holding a solo concert at King Fahd International Stadium in Riyadh, capital of Saudi Arabia, on Oct. 11 to mark the final overseas stop of its "Love Yourself: Speak Yourself" world tour. BTS is the first foreign singer to perform at the King Fahd International Stadium. The concert will be live-streamed across the world through Korean internet giant Naver’s V Live Plus.

By Park Chang-young and Cho Jeehyun

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