À̹ÌÁö È®´ë [Photo provided by CJ Entertainment]
Korean fried chicken chains are enjoying a windfall from the blockbuster movie ¡°Extreme Job¡± (Geukhanjikeob in Korean), an action-comedy about police going undercover in a fried chicken delivery shop.
The movie has broken the 10-million milestone in ticket sales as words got around about the hilarious episode of die-hard police taking chicken business more serious than their real job.
The fried chicken dish appeared in the film was supplied by the country¡¯s leading fried chicken delivery franchiser BHC Co. A company official said that the specific fried chicken, flavored with special galbi (sweet soy sauce, garlicky taste) marinade, has been one of the company¡¯s best-sellers since the launch in 2017. The company has seen sales of the fried chicken dish rise since the movie has become a hit, said an official from the company.
À̹ÌÁö È®´ë [Photo provided by CJ Entertainment]
CJ Entertainment, the distributor for Extreme Job, has posted the recipe for the galbi-flavored fried chicken on its social media channels to respond to the explosive demand for the dish. The fried chicken eatery in Suwon, a city south of Seoul, where the movie was filmed also has added the galbi-flavored fried chicken back on its menu that it had taken off two year ago due to slow sales.
By Kim Gi-jung and Cho Jeehyun
[¨Ï Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]