Hanwha Q Cells Corp., a solar power unit of South Korean conglomerate Hanwha Group, kept its lead in the U.S. market of house solar power modules in the first quarter of this year following 2018 thanks to its customer-friendly product lineup focused on high efficiency and high performance, data showed.

The company claimed a 27 percent share of the American house solar module market last year, up 15.4 percentage points from a year earlier, according to the data released by global consultancy Wood Mackenzie Power & Renewables.

In the U.S., the solar power market continues to grow around the western part, where the sunshine time is relatively long, and demand for high-efficiency products for houses is growing fast. Hanwha Q Cells said it is reacting to market dynamics with high-efficiency quality modules.

Hanwha Q Cells’ popular solar photovoltaic module Q.PEAK DUO series first launched in 2017 uses half-cell technology to reduce resistance on a halved cell combined with its proprietary quantum technology, yielding 10 percent higher performance than common PV modules and superior stability, according to the company.

Hanwha Q Cells is also a leading supplier of PV modules in Korea, Germany, the UK and Japan. It has won the Top Brand PV award from market research firm EuPD Research for six years in a row, proving its strong brand power..

"Based on superior technology leadership and quality competitiveness, we will continue to accelerate our market penetration and scale in the premium solar PV market in the U.S.," said Kim Hee-cheul, chief executive of Hanwha Q Cells.

Hanwha Q Cells currently leverages sports marketing to further promote its brand. It created an LPGA team last year and signed a sponsorship agreement with LA Dodgers where Korean pitcher Ryu Hyun-jin plays this year.

By Kang Gye-man and Minu Kim

[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]