South Korea’s LG Display will deploy advanced interactive touch technology and other premium features to its commercial displays to widen the technology gap with its rivals to cement its leadership in the commercial display market.

A company official said on Thursday the market will see more LGD products with premium features such as in-TOUCH technology, and the company will increase production of highly prospective and transparent OLED displays.

The company’s proprietary in-TOUCH is widely used in smartphones but its application to commercial panels was limited due to technology and cost constraints.

But such a function is increasingly requested by customers to ensure user convenience and handling of unstructured information on the screen installed at public locations and commercial buildings.

The company is also planning to double production of transparent OLED displays in the fourth quarter of this year and continue ramping up shipments in years to come. Transparent OLED displays use both front and back sides to show different information and can be applied to shop windows, building façades and exhibition spaces.

LG Display sees commercial displays and automotive panels as its star business in its growth-share matrix and it aims to ramp up the share of OLED (for TV panels) and the star business in its product mix from 20-30 percent now to over 50 percent by 2020.

In terms of sales volume, LG Display claimed the top spot in the global commercial display market in 2017 with a market share of 36 percent. It was elbowed out by Taiwan’s AUO (37.1 percent) last year, according to market research firm IHS Markit. In the first quarter of this year, LG Display reclaimed market leadership with 39.7 percent.

By Kim Gyu-sik and Minu Kim

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