LG Electronics to launch W-series budget phone in India

2019.06.10 14:37:08

[Photo provided by LG Electronics Inc.]이미지 확대

[Photo provided by LG Electronics Inc.]

LG Electronics will release a new budget phone lineup in India in hopes the world’s second-largest populated market could aid its struggling smartphone business.

The South Korean tech giant teased the launch of its W-series smartphone on its Indian website, according to sources on Monday.

The latest model will sport a triple rear camera fitted with 13 megapixel (MP), 5 MP and 2 MP cameras that come with advanced features such as wide angle shot, low light and portrait mode. It will also have an 8 MP front camera for taking better selfies.

Other notable features include a waterdrop notch display and a rear-mounted fingerprint sensor. It will come in three colors – black, blue and green – and is expected to be priced at around 9,999 rupees ($144).

The LG W10 will feature a 6.22-inch display, Android Pie and a 3 gigabyte (GB) RAM mobile with 4,000 mAh battery and 32 GB internal storage. For its AP chipset, it is expected to have either the Helio P60 or the Snapdragon 439.

LG Electronics has been promoting the new W-series on its Indian website with a teaser image that says “W FOR THE WIN,” “Wait for it,” “TIME FOR WOW” and “Capture your Winning moment.”

[Photo provided by LG Electronics Inc.]이미지 확대

[Photo provided by LG Electronics Inc.]

According to market research firm Counterpoint Research, smartphone sales in India rose 4 percent year over year in the first quarter whereas worldwide sales slipped 6 percent over the same period. Amid an overall sales slump, smartphone makers are bolstering their midrange lineup targeting India, which is quickly becoming the second-largest smartphone market following China.

LG Electronics’ W-series would be up against Samsung Electronics’ Galaxy M40 and A80, which are out Tuesday, and Xiaomi’s Mi 9T, due on Wednesday.

Xiaomi and Samsung Electronics together command more than half of India’s smartphone market, with shares of 30.1 percent and 22.7 percent, respectively. They are followed by a mostly Chinese pack, including Vivo (13.3 percent), Realme (6.6 percent) and Huawei (3.8 percent).

By Hwang Soon-min and Kim Hyo-jin

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