[Photo provided by CJ CGV]
CJ CGV, Korea’s top multiplex cinema chain, said the number of immersive screen experience users reached 4 million in 2018, up more than three times from 1.22 million in 2017. The sharp rise was mainly driven by popular sing-along movies including ‘Bohemian Rhapsody’.
Box office ticket sales through its ScreenX around the world hit a record $40 million, up from $11 million in 2017. ScreenX is the world`s first multi-projection immersive cinematic platform which provides moviegoers a 270-degree viewing experience by expanding the scene onto the side walls.
The sing-along theaters where audiences are allowed to sing together during the screening of the film helped boost the ticket sales of the movie.
The legendary British rock band Queen`s biopic movie attracted an audience of over 1 million to ScreenX in Korea and elsewhere, just 10 days after the film opened. It is the first movie that achieved the milestone through ScreenX.
Ticket sales were also boosted with five other blockbusters shown on ScreenX, each attracting more than 300,000 moviegoers. Blockbuster Hollywood Movie `Black Panther` achieved 390,000, with `Ant-Man and the Wasp` reaching 310,000, and Warner Brothers’ ‘Megalodon’ 300,000. ‘Aquaman’ premiered on Dec. 19 brought more than 500,000 moviegoers to ScreenX. Chinese comedy-mystery film Detective Chinatown 2 attracted 320,000. ‘Sechskies 18’ and ‘Twiceland’ which traced musical performances of Korean idol groups Sechskies and Twice were also in the highlight for ScreenX filming to maximize the feeling on the site when shown on the ScreenX.
By Park Chang-young and Minu Kim
[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]