Samsung Electronics investing big on the underexplored Asian markets has invited business partners in southwestern Asian to its Samsung Forum 2019 held in Porto, Portugal from Feb. 12-22 and showcased a slew of home appliances customized for Indians.

The India-specific show was part of the company’s ‘Make for India’ initiative launched in 2015 to contribute to the quality of life in Indian people with products and services optimized to their lifestyle.

The Korean home electronics giant now represents over 30 percent in some key categories in India, including TV and microwave oven.

During the event, Samsung Electronics introduced a music TV targeting Indian consumers who often enjoy music together. When listening to music, the TV’s screen is fully switched to an audio mode.

The company also revealed a plan to apply a remote access function, which uses TV as a virtual PC hub, to all smart TVs sold in India in consideration of India`s low penetration rate in PC. Remote access is a function that allows users to access programs and apps of a PC or mobile devices nearby through a wirelessly connected TV set.

Other Samsung products in the limelight included a microwave oven with a function to cook more than 250 Indian foods and a refrigerator that can operate with solar energy during a frequent power outage in the country.

By Lee Sang-duk and Minu Kim

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