À̹ÌÁö È®´ë Samsung Electronics Co. has pushed 4K display technology beyond living rooms, unveiling the world¡¯s first commercial light emitting diode (LED) screen at full 18-foot screen at Lotte Cinema World Tower in Seoul on Thursday.
Based on self-illuminating LED, the 4K resolution (4,096¡¿2,160) screen delivers High Dynamic Range (HDR) technology capable of displaying motion pictures at a brightness level 10 times greater than the standard cinema projector.
The advanced presentation capabilities allow it to show visuals in a range of dark and ambient lighting conditions.
¡°We¡¯ve poured all our latest display technology into producing the world¡¯s first commercial LED screen for the cinema,¡± said Kim Hyun-seok, president of the visual display division at Samsung Electronics.
À̹ÌÁö È®´ë Samsung¡¯s cinema LED screen was first unveiled in March at the CinemaCon trade show in Las Vegas.
In May, it became the first film equipment other than the projector to obtain a Digital Cinema Initiatives (DCI) certification for its richly expressive color gamut and security.
The cinema LED screen also offers unparalleled audio solutions. JBL speakers from Harman International Industries Inc., a leading provider of sound systems that has recently been acquired by the Korean tech giant, were installed and personally tuned by Harman experts.
By Lee Dong-in
[¨Ï Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]