Samsung Elec displays movie in world’s first cinema LED screen

2017.07.13 16:12:15 | 2017.07.13 16:12:45

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Samsung Electronics Co. has pushed 4K display technology beyond living rooms, unveiling the world’s first commercial light emitting diode (LED) screen at full 18-foot screen at Lotte Cinema World Tower in Seoul on Thursday.

Based on self-illuminating LED, the 4K resolution (4,096×2,160) screen delivers High Dynamic Range (HDR) technology capable of displaying motion pictures at a brightness level 10 times greater than the standard cinema projector.

The advanced presentation capabilities allow it to show visuals in a range of dark and ambient lighting conditions.

“We’ve poured all our latest display technology into producing the world’s first commercial LED screen for the cinema,” said Kim Hyun-seok, president of the visual display division at Samsung Electronics.

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Samsung’s cinema LED screen was first unveiled in March at the CinemaCon trade show in Las Vegas.

In May, it became the first film equipment other than the projector to obtain a Digital Cinema Initiatives (DCI) certification for its richly expressive color gamut and security.

The cinema LED screen also offers unparalleled audio solutions. JBL speakers from Harman International Industries Inc., a leading provider of sound systems that has recently been acquired by the Korean tech giant, were installed and personally tuned by Harman experts.

By Lee Dong-in

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