Samsung Electronics takes the lead in on-device AI

2023.11.22 11:19:02 | 2023.11.22 16:20:40

Samsung Developer Conference Korea 2023 [Photo by Yonhap]이미지 확대

Samsung Developer Conference Korea 2023 [Photo by Yonhap]

Samsung Electronics Co., the world’s largest memory chip maker, is set to launch a series of new memory chip products for the rapidly growing artificial intelligence (AI) market.

The South Korean company is particularly focusing on advanced DRAM and NAND flash memory technologies to take the lead in the on-device AI sector, which integrates AI into smartphones and other devices.

According to multiple sources from the industry sector on Tuesday, Samsung Electronics recently unveiled its plans for the development of new products at the 2023 Investors Forum that recently took place in Hong Kong.

The products include Low-Power (LP) Double Data Rate (DDR) 5X and Universal Flash Storage (UFS) 4.0 4 Lane.

On-device AI, or AI embedded in devices such as smartphones, aims to enhance the efficiency of interactions between users and devices and personalize services.

Samsung Electronics plans to incorporate its in-house developed AI model, Samsung Gauss, into its next flagship smartphone, the Galaxy S24 series.

In devices such as smartphones, which are categorized as edge devices, quick and efficient memory semiconductors are essential for performing various functions such as chatbots, image generation, document summarization, and photo editing.

Samsung Electronics’ new products are designed with a focus on high speed and efficiency.

The LPDDR5X, introduced for edge devices, boasts a transmission speed of 9.6 gigabits (Gb) per second and a bandwidth of 76.8 Gb per second, surpassing the previous generation’s speed of 8.5 Gb per second.

The application of advanced High-k Metal Gate technology has improved power efficiency by 30 percent, with Samsung Electronics set to carry out investment with the goal of mass production in 2024.

Samsung Electronics’ ambitious UFS 4.0 4-Lane product is considered a core component for smartphones with AI models. The product is expected to play a crucial role in data processing as it expands the number of lanes to four ahead of the scheduled standardization of UFS 5.0 in the first half of 2027.

By Choi Seung-jin, Oh Chan-jong, Seong Seung-hoon, and Lee Eun-joo

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