Samsung Electronics Co. plans to strengthen its technology for healthcare strategy, with a focus on a sleep tracking feature embedded in its Galaxy Watch.

At a press conference held in Seoul on Tuesday, Hon Pak, vice president and head of Digital Health Team, MX Business at Samsung explained the strategy and vision of Samsung Health, which emphasizes the sleep function, saying that “with the increasing awareness of the importance of sleep, the number of Galaxy Watch users measuring their sleep at least once a week has increased by about twofold compared to the previous year.”

As the field of sleep gains importance among individuals, the market for sleep tech, which utilizes sleep science and technology, is also growing. Samsung boasts advanced sensors and connectivity with its Galaxy Watch and Samsung home appliances. The sleep tracking feature through the Galaxy Watch is composed of three main aspects: accurate measurement of sleep patterns, improvement of sleep habits and creating an environment for a good night’s sleep. Utilizing advanced technology such as the “Bio Active Sensor,” which measures data like heart rate and oxygen saturation, Samsung analyzes the quality of sleep, identifies signs of health issues and even predicts women’s menstrual cycles.

Once the sleep patterns are identified, personalized sleep coaching is provided. Samsung’s smartwatch supports users in cultivating sleep habits by associating sleep patterns with eight different animal types, reflecting individual sleep patterns. For example, for individuals who frequently wake up during sleep, the penguin type is assigned, and a program tailored to this type is provided, including sleep coaching and regular result analysis.

Samsung also utilizes its SmartThings platform, which connects Samsung home appliances, to create an optimal sleep environment. When the Galaxy Watch recognizes the user’s bedtime, it can adjust connected home lighting through SmartThings, lower bedroom blinds, or synchronize with smartphones to switch notifications to silent mode.

Samsung Electronics launched the Samsung Health platform in 2012, supporting health management services, and revamped its Samsung Health strategy centered around the Galaxy Watch in 2018. Currently, Samsung Health comprehensively manages health indicators such as exercise, sleep and stress, with 64 million users worldwide utilizing the service every month.

By Jeong Ho-jun and Minu Kim

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