STARTUP FOCUS: Seoul Robotics’ solution for LiDar sensor draws multinational carmakers

2021.07.05 14:21:12 | 2021.07.05 14:22:57

[Source: Seoul Robotics]이미지 확대

[Source: Seoul Robotics]

Seoul Robotics, a 3D computer vision company based in Seoul, has won over multinational auto brands like BMW, Volvo and Mercedez-Benz with its AI-guided solution for LiDAR sensors, and envisions listing with the Nasdaq, according to the startup CEO.

The company’s SENSR (Smart 3D Perception Engine) has gained global recognition, and “It’s only a matter of time before the company gains considerable market share and a major increase in sales” aid HanBin Lee, CEO of Seoul Robotics.

With current valuation at $355 million, the company nears achieving monthly sales of $8 million and envisions NASDAQ listing “not far away,” he added.

The perception engine is compatible with nearly all LiDAR sensors. It is applied to various industries, including AV/ADAS, smart city, smart factory, security, retail and many more.

SENSR uses AI and machine learning to process raw data from 3D sensors, especially LiDAR sensors, in real time. Seoul Robotics developed its own algorithms to understand 3D point cloud data to detect, classify, and track objects with accuracy, without collecting any biometric data. Unlike other autonomous driving engines, SENSR provides AV/ADAS solutions without HD maps. It provides competitive advantages in filtering snow and rain, and processing data regardless of the lighting conditions.

[Source: Seoul Robotics]이미지 확대

[Source: Seoul Robotics]

Seoul Robotics` major clients include BMW, Volvo, Mercedes-Benz and three other Japanese automobile companies, and has partnered with OEMs, system integrators, and government agencies around the world to diversify the use of 3D data.

Won H. Cho, managing partner of D’LIGHT Law Group, who has been consulting Seoul Robotics since foundation, said, “Seoul Robotics has tremendous pride in its technology. It is very impressive to see these “genius” young engineers from all over the world are putting their efforts into developing the 3D perception engine that is compatible with almost all LiDAR sensors out there. I have no doubt that Seoul Robotics will soon be the world`s No. 1 tech startup."

D’LIGHT Law Group is a premier specialty law firm offering startup related legal services. They have cultivated international legal services and deep industrial insight to create growth opportunities for their innovative startup clients.

By Hye-seung Seo

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