LG Electronics., a trendsetter in OLED displays, in upcoming Consumer Electronics Show (CES) will show off a 65-inch TV prototype that rolls up like a projector screen with an aim to bring the novel screen to living rooms in the first half of 2019.

LG has already showcased a rollable TV panel, but a full television set with a rollable screen would be the first to be seen.

LG Electronics is aiming to highlight the functional and design superiority of a foldable and rollable OLED panel, an inconceivable area for a LCD.

Users can roll up the screen when they want to watch shows or movies and roll it back into a base with the press of a remote control button or voice activation when it is not in use.

The screen size can be adjusted to fit the purpose of use - movie watching, game playing or music listening.

Global TV makers are expected to focus on artificial intelligence, 8K image quality and super-size screen features, while LG Electronics’ strategy is to demonstrate its technical advantage in TV manufacturing with the industry’s only rollable TV.

Given that the CES is a stage for prototypes ahead of commercial production, LG`s Rolleble TV is likely to be sold in the first half of the year, said an industry source.

By Lee Jae-cheol and Minu Kim

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