Kakao Entertainment Corp. has signed a partnership agreement with U.S. music magazine Billboard on Wednesday, in a move to promote K-pop more effectively.

According to Kakao Entertainment on Thursday, the agreement was signed at its headquarters in Jongno District, central Seoul, by Joseph Chang, the company’s co-chief executive officer, Mike Van, president of Billboard, and Yuna Kim, CEO and publisher of Billboard Korea.

It is the first time for Billboard to forge an official partnership on K-pop.

Under the partnership, Kakao Entertainment, Billboard, and Billboard Korea will collectively showcase K-pop content to the global audience.

They will also jointly work on marketing initiatives and promotions to support K-pop artists and explore new business models in the K-pop industry.

Billboard has been expanding its ties with Korean companies ahead of the release of Billboard Korea Volume 1 in June.

By Pulse

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