Korean golf wear label Castelbajac to tap deeper into Taiwan

2018.04.18 15:14:32 | 2018.04.18 15:16:26

À̹ÌÁö È®´ë
Castelbajac, a golf wear label of South Korea¡¯s Fashion Group Hyungji Co., announced Wednesday that it plans to expand its presence in Taiwan to enter further new markets.

Castelbajac opened its first store in Taiwan at Pacific SOGO Department Store in Taipei in March and second store at Hanshin Department Store in Kaohsiung. It aims to open the third store within the first half of this year and add 20 more over the next five years.

It plans to expand local production to meet the needs of the local people. In order to enhance its image as an upscale brand, it will open stores only at department stores across Taiwan. ¡°The Taiwanese market would serve as the gateway to expand further into the new countries including Hong Kong, Vietnam and China,¡± an official from the company said.

The two outlets in Taiwan have been selling products manufactured in Korea that have unique and colorful design and high quality. Castelbajac that entered the Taiwanese market in March after thorough studies and consult with the local distributor has become one of the top-selling golf wear labels in the market.

By Kang Da-young and Choi Mira

[¨Ï Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]